2020 time for rebranding......

2020 and I thought it about time to step things up a gear and rebrand myself. Why you may ask…….mainly because I want my business and my brand to be identifiable as me. After all I am the business so why should my name not be on it. I am proud of what I do and what I have accomplished over the years and now moving forwards it is time to shine and become brilliant.

It has taken me a while but I think I have now found my creative voice, and as such I think the time is right to inject some personality into all I do. Many people have commented that they can easily recognise my style so if that is the case then perhaps I now need to use my name as my brand.

Moving forwards into 2020 and taking my business forwards, I have quite a few projects in the pipeline, some working with new people and some working with those that I have worked with before. Working with familiar faces allows you to develop and grow as you are at ease with each other, you know how each other works and so the whole creative process becomes like a well oiled machine. Once the planning of the shoot is done and we all know my visual intent, the actual shoot becomes much easier and images are made and created.

Don’t get me wrong, I love working with new people, building a rapport and bouncing ideas of each other. Often when you are working with new people they bring ideas of their own and things can move into a slightly different direction. But then this how we keep everything fresh, new and vibrant.

I value the opportunity to work with new people and develop a working relationship with them and I hope that in 2020 I meet lots of new people and work with lots of new businesses and associates. As a photographer when working with businesses I can be the means to bring their products to life and get it out to a wider audience. I can work with their vision for their products but also input some of my own creativity. It is by working together as a team that each business can remain individual and unique and not become a generic off the shelf product. Businesses, like me can take a while to develop their business face and so as a photographer I need to embrace their vision and help them find their way forward in promoting their business.

But it is sometimes about the individual and they have just as much of a vision as businesses. On a makeover shoot, I am embracing the person, capturing their personality and through the means and the power of photography allowing them to shine. It can be a daunting prospect for some having their photograph taken but talking with them and understanding what it is they want from the shoot and the experience can help me produce the best images of them that I can.

The same applies to models and their portfolios. Their portfolio is their shop window and like all shop windows it needs to be the best it can be. Through working together and understanding how they want to be seen and in which direction they want their modelling career to go allows me as the photographer to produce the best images of them that I can. They are the product and it is their images that will allow them to promote themselves.

So another year and a new decade. Working hard in my business and forging ahead with new clients, new businesses and new photographic opportunities, in another 10 years I will look back on this new decade and say “well that was a blast and a job well done; bring on the next decade”………..